Build 1 · Cashflow system · Elabeh case study

The finance team stopped flying blind.

A live cashflow & budget system for a 5-partner supplements brand selling on TikTok Shop, Shopify and Amazon. Built to replace a daily hand-run finance routine no one should have to babysit.

The bottleneck

Money went out across the month, and the only time anyone could see whether it went over budget, and where, was a manual reconciliation at month-end, when it was already spent.

From the founder audit, May 2026: “we’re basically flying blind... there’s no reconciliation.”

The result

~3.5-4 hrs
manual finance admin removed each week est.
~£2.7-5k
operator time saved per year est. (the build fee, recovered annually)
Month-end → live
cash position, updated automatically every day
4 → 1
systems to check, collapsed into one dashboard

Before → after

The manual way
With the system
Log into the sales platform, two banks and a spreadsheet to piece together the position
One dashboard, synced automatically every morning
Convert multiple currencies by hand to get one cash number
One live figure across every account, at live FX
Overspend surfaced at month-end, if at all
Unplanned spend flagged the moment it happens
Decisions made on one day’s data
A 30-day trend to decide restock and ad spend against
No way to check payouts matched what was owed
Reconciliation flags anything short or missing
Cashflow dashboard: live cash position and budget vs actual, with a callout on live budget headroom
The live dashboard. Budget headroom is visible at a glance. No waiting for month-end.

In their words

“Before, I’d only find out we’d gone over budget at the end of the month, when it was already too late to do anything about it. Now it flags the moment we go over. That’s the whole game.”

Co-founder

“I used to log into three different apps and still not trust the number. Now it’s one screen, and I actually believe it.”

Co-founder
Full cashflow dashboard, member names redacted, showing budget vs actual, member ledger, spend flagging and payout reconciliation
The full system. Member names redacted. Note the automatic spend flagging and the payout reconciliation catching a missing Shopify payout.